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Cereals with No Added Sugar

Finally a whole grain breakfast for your baby or toddler, naturally sweetened only with bits of organic fruit.


Simply add liquid, stir and serve. Enjoy warm or cold and choose the texture that works for you.

Rice-free Whole Grain Blends

We only use nutrient-dense whole and heritage grains that are safe, taste great, and deliver maximum health benefits to your growing little one.

Why Amara?

Less Sugar

50% less sugar natural sugar than leading brands and 0g added sugar.

Wholesome & Safe

Our breakfast blends feature organic whole grains that are free from rice and its derivatives.

Taste & Convenience

With pleasing textures and delicious fruit combos, our cereals are parent and child-approved.


Winner of Best Baby Food by the Bump, Best Organic Baby Brand by What to Expect, as well as Good Housekeeping and Mother Magazine, we come highly recommended. See what all of the hype is about.


Read through hundreds of reviews from happy parents who never have to worry "What's for breakfast?" again.


All of the good stuff with none of the junk. Ready when you are (or baby is!). Enjoy warm or cold. Simply add liquid, mix and serve.

Have questions?


Teaching our children to enjoy real, whole foods starts as a baby and paves the way for a lifetime of healthy eating.


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