Growing up, my mom, Swiss French, prepared most of our meals from scratch. I took it for granted (I was a kid after all), but I’ll never forget one time when my best friend came over for dinner.
My mom had made fresh steamed peas and my friend was raving about how good the peas were. She said she had never had peas like that before! My sisters and I were stumped... until my mom realized that she had never had a fresh pea - she had only ever had canned peas! Granted this was the 80’s, and everyone was using canned food. But, at 7 years old, my best friend had her first real pea!
The problem is that today baby food hasn’t come much further. Traditional baby food is closer to tv dinners and canned food than the delicious fresh fruits and veggies we want for our babies.
So when we started Amara, I dreamed about bridging the gap between healthy food and the fast, nutrient poor foods that are part of our hectic lifestyles. But the more I researched baby food, the more I realized that the traditional jars and pouches sacrificed nutrients for convenience.
At Amara we believe you - and your baby - deserve both nutrition and convenience. That’s why we’re changing the way we deliver fresh food to babies. With Amara, you can always make homemade baby food possible - even when you don't have the time. We’re bringing you convenient, nutrient-dense meals, ready when you are.
Convenience, without the compromise.
We know if we teach our babies how to eat fresh fruits and veggies from a young age, they are much more likely to be healthy eaters when they are older. My deep love and appreciation for food doesn’t come from fancy restaurants but from my own home-- from when I was very young.
Today, families from all walks of life trust Amara to nourish their babies. And I’m proud to report: every day we’re helping thousands of babies enjoy their first real pea.
To our future foodies, xoxo
Above: Jessica Sturzenegger, CEO and CoFounder, Phd in Nutrition Sonia Schiess and chef and co Founder Vicki Johnson at Natural Products Expo West