Hi there––thanks for stopping by! I’m going to tell you a little about Amara’s story. 

My whole life, I’ve loved thinking about food. The way it can bring people together, the way eating healthy made me feel great.

But even though food was my passion, when I was short on time, I’d still resort to pre-packaged muffins and over-processed granola bars.

I began to think how if this was a struggle for me, it was probably a struggle for a lot of other people, too. And the more I researched about food, the more I realized that so many of our habits start young––really young. There’s a crucial window for developing neural pathways related to food habits and growing a healthy gut microbiome.

That window closes at age two. No pressure, right? 

I knew if we wanted to make a difference in the next generation’s food habits, we would need to start young. So with the help of a PhD in nutrition, a chef, and food scientists, Amara was born. 


Our vision from day one has been eat well, think well, be well. We decided we would create the best, tastiest, healthiest food on the market, to support a lifetime of healthy eating. 

But it couldn’t just be healthy and tasty. Why?

We know what life is like for new parents! You’re out there giving your best to take care of your baby. You probably haven’t washed your hair in days, let alone prepared a fresh meal. That’s why we knew our Amara meals also had to be so easy, parents could use them even on their most hectic days.

Doing this right took time. We spent three years developing our state-of-the-art, unique-to-Amara food preparation technique that ensures each ingredient is as healthy as possible. We lock in the taste, texture, and nutrients of fresh.

We also chose our suppliers ingredient-by-ingredient to make sure we were getting the best, most nutrient-dense fruits and veggies. From the carrots to the mango, everything had to be organic––and of course, delicious.

Parents tell us all the time that when they mix their Amara pouches, they can see and smell how fresh it is. As one said, “Comparing Amara baby food to other brands is like the difference between a homemade dinner and a cheap microwave meal––so worth it!!”

Aww, you guys make us blush! And comments like these are what keep us going.

Because we’re not going to lie: making food this healthy isn’t always easy. Late nights tweaking recipes. Busy days in supermarkets, talking to moms about what matters to them when it comes to their baby’s food. 

But every step has been worth it. Because we really, truly believe in Amara. And in creating the best food possible for your family.


So, are we a little obsessed with food? Maybe! 

Okay, definitely. :)

But it’s this obsession that makes Amara the healthiest and easiest option out there. And that makes all the difference for you and your family.

After all, science has now shown that what we eat affects how we think. It’s not a stretch to say that if our future generations eat well now, throughout their lives, they’ll eat healthier, think clearer, and feel better.

We’re honored so many people trust Amara for feeding their littlest ones. We’re as passionate about making the healthiest, easiest food as we were on day one. 

And best of all? We’re just getting started!


Jess Sturzenegger

Founder and CEO, Amara Organic Foods