Privacy Policy


Privacy Policy

We value transparency at Amara so we wanted to disclose our privacy policy that describes how we collect, use, disclose and otherwise handle your Personally Identifiable Information collected through our website

BASIC ACCOUNT INFORMATION: When you make a purchase, attempt to make a purchase or sign up for an account, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, time zone, web browser, IP address and phone number. We also collect your phone number and carrier information when you send SMS messages. 

PAYMENT AND CONTACT INFORMATION: If you buy something from us, we’ll collect information to process those payments and contact you. When you make a purchase through our website, we collect information about the transaction, such as product details, purchase price, and the date and location of the transaction. 

USAGE INFORMATION: We use the order information that we collect generally to fulfill any orders placed through the site or SMS messages (including processing the order, shipping and providing invoices and order confirmations) and collect information about your usage of our website. For example, we collect information about what happens when you use our website (e.g., page views, time on page and page transactions. We use this information to provide our website and products to you and get insights on how people use our website so we can make our website better, and understand and make predictions about user retention.

We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we will share the necessary order information with our warehouse and distribution centers to fulfill and ship your order. We also use third-party customer support tools to power our customer support systems. We also use various analytics tools to help us understand how our customers use the Site and communicate with us. We also use third-party secure credit card tokenization to safely and securely store your payment information for subscriptions and re-ordering. 

If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below with the subject “GDPR Data Request”.

Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, primarily to the United States.

Please note that we may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at 

EFFECTIVE DATE: January 1st, 2017